A Joyful Redesign

Project Brief

For this project, we were tasked with designing a coffee table book of our choosing. The dust jacket, a 2-page spread of the table of contents, and 3 two-page spreads of editorial were designed during this project. A baseline grid was be used during this project in order to maximize the flow, readability, and organization of the editorial copy and images. 

Target Audience

The target audience of this book and its cover is any individual ages 6 and up. In Joy! Photographs of Life's Happiest Moments, beautiful photos are complemented by quotes about peace, joy, and love by Mother Teresa, Charles Dickens, Emily Dickinson, and many others. 

Research

When researching for this project, I looked at various book covers, and editorial text. Looking at examples of the insides of other coffee table books and the book that I chose, I did comparisons on what made each a successful design and what could be fixed.

Solution and Reflection

The solution I found was to pair minimal yet purposeful typography choices and intriguing photography in order to create a book that attracts the attention of the target audience, while remaining true to the brand and feel of the original book.