Getting Hype for Design With Dingbats

Project Brief

Create marketing/sale material for a collection of dingbats that a target market would purchase.

The Problem

Dingbats are somewhat dated and oftentimes overlooked. Making them enticing for designers to use required a more intimate and creative solution.

The Solution

In order to create an effective design solution, I decided to create a fictional design magazine that would promote and sell the dingbats with young designers in mind. The target market that I chose included designers and creatives around the ages of 18 and 30 years of age. The dingbats are downloadable eps files so ideally, we are targeting individuals who are familiar with vector-based software or have the willingness to learn about it.